How to be an Ethical Tweeter and Market your Blog?
Optimizing your Blog can bring good traffic and great visibility to it is a known fact. There are many optimizing techniques available today from SEO (Search Engine Optimization) to SMO ( Social Media Optimization ). But have you tried optimizing your Blog through Twitter Search?
Yes, you heard it right. It is also one of the ways to get you good followers and readership easily inclining to get easy organic free traffic to your Blog. It is still a less known fact to optimize a blog considering the growing SEO industry, though people tend to promote and let others know through Twitter about Links and Blogs.
As having a Twitter account is a must today, you can grow your business by optimizing your blog using twitter search and can increase your contacts , drive relevant traffic to your Blog, as it is a great internet marketing tool.
The full potential of your Blog business and the content you publish can be only accomplished only if you take few steps to optimize your blog with an overall keyword strategy and make it rank with the search engines on the first page of the search result. Google uses Twitter profiles, updates, tweets and retweets in its search results for discovering new updated content.
Check out – 4 Videos about twitter in real life.
Hence using Twitter to your advantage can only make your business grow with effort and care and avoiding certain mistakes which will be discussed later in this post. Twitter’s search Engine is a real time one as it readily recognizes the constant updates and tweets from the moment they get listed with the search history.
That means for every new second, people are constantly updating their profiles and a search in between will get you the most recent updated news, views and content. That’s why, it is known to be real time. But Twitter’s search engine uses a different search algorithm altogether when compared with Google, still business bloggers and entrepreneurial ventures are a little sceptical about the cleverness of Twitter as a search Engine.
Also twitter can never have an index size of Google and even it doesn’t have to because it knows even seconds after you update your content with news, views and whatever quality content you have in your Blog.
Let us now see how twitter search optimization can help in developing relevant traffic and make you visible to possible clients and new contacts.
Must read – 10 Free and easy ways to get more twitter followers.
Choose Twitter Handle according to your Twitter Brand
Your twitter handle (username) appears on every update or tweet of yours. So choosing your handle appropriately and relevant to your blog or business helps you to get indexed in the search results of twitter. Keep in mind that twitter allocates only 15 characters for handles. You can even change your account name in the pull down menu bar of your account settings.
Make sure in the Twitter sharing buttons you offer at your site, that you include your handle.
Make your Tweets keyword rich
The tweets should be keyword rich, hence do a research of what keywords of your blog business can help you fetch more followers and obtain organic traffic to your blog. Also the highest ranking is given to the first 40 characters of your tweets which includes your username as well. Keeping shorter keywords and giving more space for keyword rich tweets can help. Remember that Tweets should be a promoting factor of your blog.
Make sure your tweets are retweetable
Since Twitter is an open community where users can retweet your tweets catering to a larger viewers and followers. Make sure tweets should never exceed 140 characters as the ones which exceed are not capable of being retweeted.
Use of Hashtag Keywords
Hashtag (#), when appended with tweets can be searchable on its search engine. Thus blog’s title can be your handle in twitter and tweets with hashtags give more exposure to your site or link.
Do read – Importance of using Hashtags in your tweets.
Well defined description
Meta description of your twitter profile description is tagged always with your profile on the top of the page. Keeping it relevant to your blog’s business with quality content of your blog’s data and linking it with websites allows good exposure.
Having a bio with long tail keyword rich data gives more twitter search indexing.
I am sure this will provide you with some tasks on optimizing your blog and business for Twitter search, without using brute force. Let me quickly point out certain things one must avoid in Twitter as it can ruin recognition and get indexed with search results on Twitter.
Do not promote your statuses incessantly about your business. Back up your updates with valuable information rather than posting promotional posts which might bore your twitter audience. Repeating your tweets again and again will make your audience to see in a negative light. It will be an annoying to them.
Also remember to update your status with content that is useful to other business owners. Reputation is important which should tell about the good content and show you in positive light.
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