Different Types of Internet or Online Advertising

Online advertising is profitable than advertising in real world, so you can earn much profits from less investments. But do you know how they are targeting the ads in this virtual world.

I’m not talking about the type ad ads like banner ads, CPC, CPM etc., i’m going to discuss here about the nature of working of Ads .

In my opinion basically there two types of Internet based Ads.

1. Target Advertising [Static Ads]

2. Behavioral Advertising [Dynamic Ads]

Target Advertising

This is very common method as you all know it very well. These Ads are fixed on the basic of content of that particular webpage or keywords used on that webpage.

For Example -

If you are viewing a webpage or article about “tips for bloggers“, the Ads on that page will be of blogging, SEO and hosting related one which depends on the keyword and its density of that particular web page.

This type of ads are said to be “target advertisements” because these are already targeted relevant to the content or keywords of the webpage.

D.I.Y

– Search for the keyword “make money online” in google, you can able to see Google Ads relevant to your search term at the right side and top of SERP page

– If you surf any webpage check the google Ads of that page, it is almost relevant to content of that particular web page.

Behavioral Advertising

This is recent time improvement by google. These are dynamic Ads which can able to change from user to user.

Example -

If you are traveler and love to travel  and discover new things. You will be frequently searching for travel related websites from your browser via search engine.

Now google will store your interest as “travel” in its cookie. Now whenever you surf  websites or blogs you can see google Ads relevant to “travel” and not based on the content of that particular web page as we discussed in target advertising.

This type of working style of Ads is known as “Behavioral Ads“. Which is dynamic, based on the user interest of what they are searching the web. This type of Ads will provide them more relevant results and make the advertiser to reach their customers very easily.

Tips – You can set your own Ad preference or interest category of your choice – click here

D.I.Y -

- Clear cookies

- Go to Youtube.com. In their homepage you can able to see popular videos picked up by youtube.

- Just make a deep search or play videos for hollywood movies or anything related to that.

- Now go to its Homepage i.e www.youtube.com, you can see videos relevant to “hollywood” or “movies” related one.

Behavioral Ads also work on the same manner, showing Ads according to the user interest will be more profitable for advertisers and publishers but it is little bit hindrance for user privacy.

Not Able to Get clear Idea – Look at this video

How these Ad n/w works and how to protect your privacy online ?

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